Today’s tip to improve your local internet marketing is about choosing the right categories in all those business listings you’re listing your local business. Be as specific as you can but also choose broad categories. For instance, if you are a printer you would definitely want to be in the Printing category but you might also choose Advertising and, for a more broad category, even Business Services. Most directories will let you choose three categories and some will let you choose up to five. Choose as many as you are allowed to make it easier for more people to find you.
An example of choosing the wrong category was a client I had that initially was listed in the Coffee category. The problem with that is that it was a Tea company – they didn’t sell coffee. That directory listing probably had done absolutely nothing to drive new customers to their business!
- Local Online Directories Help Home Alarm System Companies Find More Customers (prweb.com)
- How to Optimize Your Business for Local Search (dailyseotip.com)