Getting Local Internet Directories to Work for You

Posted on June 12, 2011 by Page One Marketing

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You already know that the key to getting great rankings in the search engines is about links. But how can you get lots of quality links when you’re just starting out with online marketing for your business? The first place to look is the multitude of internet directories, also referred to as Internet Yellow Pages (or IYP), not necessarily because people search there but because the more links you have pointing back to your site and the more citations referencing your business, the more credibility juice you have with the search engines.

Now getting listed is a long process but it’s one that you can definitely work on yourself, in all your spare time. Follow these steps to stay organized and consistent.

–Create a business description that is as thorough as possible and include as many keyword phrases as you can without making it difficult to read.

–List all the services or products that you want to be found for.

–Gather all the pertinent data for your business – contact information like address, phone, website, email address, etc.

Now save all these items in a file (somewhere like Notepad) so you can cut and paste as much as possible. This will also ensure that all the information is similar which will also help your credibility online.

Next, look for the “add your business” or “claim your listing” links on the various sites. I’ve listed a few to get you started but there may also be some industry-specific ones that are even more important to be listed in.

Of course if you’re like most business owners, you barely have enough time to eat lunch most days! This is certainly an area that is easily outsourced, and our service even combines getting you listed with obtaining reviews to post on the sites.

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